Dear Brother Priests, Consecrated Persons, and Lay faithful of the Diocese of Imus,

Greetings of peace!

As we approach the celebration of our Savior's birth, we are reminded of the call to share His love with those in need. This Christmas, we invite you to participate in a campaign that reflects the spirit of generosity and hope that Christ brought into the world: PaSKOLAR: Mumunting Alay, Kinabukasang Makulay, a fundraising initiative by Pondo ng Pinoy dedicated to providing scholarships for underprivileged youth.

A Gift of Education, A Gift of Hope

In alignment with the mission of Pondo ng Pinoy, PaSKOLAR underscores the belief that even the smallest acts of kindness—our "crumbs" can make a transformative difference. Through this campaign, we hope to fund the education of countless young people, granting them the opportunity to grow, learn, and contribute to a brighter future for their families and communities.

Campaign Phases

The PaSKOLAR campaign follows a structured, four-phase approach designed to foster awareness, engagement, and ongoing support:

1.    Pre-Launch (Nov 27 - Dec 14): During this period, we focused on building anticipation through social media, parish network collaborations, and content that highlights the dreams and struggles of our young beneficiaries. We hope these stories have inspired commitment among the faithful.

2.   Launch Day (Dec 15): Our official launch day will be a community celebration where scholarship recipients will share their journeys. This event, accessible online and in person, encourages broad participation, allowing everyone to engage in this shared mission. 

3.   Post-Launch Engagement (Dec 16 - 24): Throughout this week, we will share daily updates on milestones, donor recognitions, and the ongoing impact of donations. We aim to keep the community motivated and engaged.

4.   Final Acknowledgment (Jan 2025): After the campaign concludes, we will express gratitude to all contributors through thank-you messages, an impact report, and a Thanksgiving Mass celebrating the blessings this campaign has brought.

An Invitation to Share in the Spirit of Giving

I humbly ask for your support in promoting PaSKOLAR within your parishes. By encouraging your parishioners to contribute, no matter the size of their donation, we foster a collective act of love that will nurture young minds and open doors to a hopeful future. Please distribute the envelopes for this campaign to the parishioners provided by Pondo ng Pinoy.

In this season of joy and charity, let us come together to offer a Christmas gift far beyond the holiday—an education that empowers and uplifts. May our united efforts bring glory to God and blessings to those in need.

Thank you for your dedication and support. May God bless us abundantly as we carry forth this mission of hope and faith.

Given at the Chancery Office, City of Imus, Cavite on the 11th of December 2024.

+REYNALDO G. EVANGELISTA, D.D.

Bishop of Imus